In 2016 I turned 50, I was working in the corporate world, and I knew I didn't want to do that for the rest of my days, I was feeling unfulfilled, but didn't know what I wanted to do next. I had been to Porto in May of that year and talked to several people walking the Portuguese Way to Santiago. I spoke with them and learned more about the pilgrimage to Santiago de Compostella, researched it when i got back home and decided i could walk the 490 miles (780Kms ) in 30 days. I called my boss and asked for the time off in the summer shut down in August and was told I could not have the time off. So i decided to resign, believing that I would find something on the walk to lead me in a new direction for my life.

I worked my notice and on the 3rd August arrived in Saint-Jean-Pied-de-Port, in southern France in the foothills of the Pyrenees mountains. Where the Camino starts and i can honestly say it was the best experience of my life, six weeks of no distractions and simplicity forces you to take stock of your life, gain a new perspective and find gratitude in the smallest things. I met some fantastic people along the way, and I realised that whatever I did from this point i wanted to be of service to others, the better they do, the better I will be. 

Camino Coaching was born and I trained to be a couch on my return to the UK.

Once I qualified as a coach, i started coaching in business with owners and business leaders, but to be honest, it was too close to my previous world. Getting an extra 5% on a spreadsheet at the end of the month did nothing for me, so in September 2017, I finished with a business client. I knew i didn't want another one, so i coached myself and asked, what do you want? And at that point, I decided to help a racer increase their performance and take them from where they currently are to a podium contender. I have some experience in racing and so I knew the difference between a good weekend and what a bad weekend feels like.

I went back into training to learn the principles of peak performance and the Flow state. I started working in British Superbikes paddock with 600 Supersport rider, Sam Wilford who I still work with today in the FIM CEV European Moto2 Championship. From that starting point, I have helped riders in many different classes and championships, in 2019, I started working with Sam Lowes in the Moto2 World Championship and in 2021 I continue to work with Sam Lowes as well as John Mcphee and Jaume Masia in Moto3 World Championship.

So whatever level you are racing at, there is a programme that will suit your challenges and help you increase your focus, confidence and performance.





“Since completing the performance principles I’ve never felt so confident in my ability and never felt so focused it’s quite a surreal feeling as I was always so overly cautious and any slight problem or weather change would knock my confidence whereas now in my mind I'm unbeatable” 


“Working with Craig has had a positive effect and helps me to work on areas of my performance to ensure I am getting the most out of every aspect of myself.”


"Training with Craig has made me a more aware and confident person, in and out of the car. It has also allowed me to perform to a higher standard and understand how I've done so.”